{"id":1161,"date":"2026-09-22T09:01:16","date_gmt":"2026-09-22T07:01:16","guid":{"rendered":"https:\/\/www.rhutten.com\/?p=1161"},"modified":"2026-10-06T17:29:00","modified_gmt":"2026-10-06T15:29:00","slug":"rhutten-a-bricoday-2026-una-nuova-brand-experience-per-incontrare-il-mondo-della-distribuzione","status":"publish","type":"post","link":"https:\/\/www.rhutten.com\/en\/rhutten-a-bricoday-2026-una-nuova-brand-experience-per-incontrare-il-mondo-della-distribuzione\/","title":{"rendered":"Rh\u00fctten at Bricoday 2026: a new brand experience to connect with the distribution sector."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On <strong>23\u201324 September 2026<\/strong>, Rh\u00fctten will be exhibiting at <strong>Bricoday 2026<\/strong>, at <strong>Fiera Milano Rho \u2013 Hall 12, Stand F72-G71<\/strong>, where the company will meet buyers, retailers, specialised distributors and industry professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An important event, but above all an opportunity to welcome the B2B community into a new brand experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, Rh\u00fctten has strengthened its growth journey by focusing not only on expanding its product range, but also on finding more effective ways to communicate it \u2014 using a language that is closer to real-life contexts, consumer needs and in-store dynamics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Home, garden, DIY, automotive, motorcycle care and family passions thus become recognisable territories through which the value of Rh\u00fctten solutions can be explored: not simply product categories, but everyday worlds of use capable of creating a stronger connection between products, points of sale and end consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An experience designed for the trade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rh\u00fctten\u2019s presence at Bricoday 2026 has a clear objective: to offer buyers and distribution professionals a space for meeting, discussion and shared perspectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the trade fair, Rh\u00fctten will present a brand experience designed to bring its world to life in a more direct, engaging and tangible way. Without revealing too much in advance, the concept will invite visitors into a story that reflects the brand\u2019s new communication journey: a more immediate way to understand its products, ranges, usage occasions and opportunities for the point of sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trade fair therefore becomes much more than a showcase. It becomes a place for building relationships and taking a closer look at the evolution of a company that continues to invest in identity, service, communication and positioning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From product to a value system<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the market for household chemicals, DIY, automotive and care products, competitiveness is no longer determined by the individual product alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What matters is the ability to build clear and easy-to-navigate assortments, to ensure consistency across product, packaging, communication and channel support, and to help consumers recognise the right solution at the very moment a need arises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the direction in which Rh\u00fctten is continuing to strengthen its positioning: an increasingly recognisable brand, capable of communicating both with end consumers and with distribution professionals, using different tools while maintaining a shared vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media, the website, trade fairs, catalogues, corporate materials and product communication become integrated touchpoints within a single brand narrative. A narrative that does more than show what Rh\u00fctten does: it explains where, how and why its solutions become part of people\u2019s everyday lives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Casa Rh\u00fctten: a narrative framework for the point of sale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new <strong>Casa Rh\u00fctten<\/strong> communication concept stems precisely from this vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The home is not simply a physical place. It is a system of needs, actions, spaces, habits and passions. It is where home care, DIY, the garden, the garage, cars and motorcycles become part of people\u2019s everyday lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the B2B market, this narrative approach has a specific purpose: to make the relationship between product categories and contexts of use clearer, helping the trade understand the Rh\u00fctten offering as a coherent system of solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Bricoday 2026, this language will take shape as a live experience. An invitation to step into the Rh\u00fctten world and discover a player that is becoming increasingly recognisable across the home, DIY and automotive markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Join us at Bricoday 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bricoday 2026 will be an opportunity to experience the new Rh\u00fctten brand experience first-hand, meet the team and explore opportunities dedicated to the distribution market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We do not want to reveal everything just yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would rather welcome you in person, open the doors to our stand and share the next chapter of the Rh\u00fctten journey with you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>23\u201324 September 2026<\/strong><br><strong>Fiera Milano Rho<\/strong><br><strong>Hall 12, Stand F72-G71<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Join us at Bricoday 2026 to experience the Rh\u00fctten world and explore new opportunities for collaboration together.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strong. Authentic. Unique<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The article explores the rise of the prosumer across auto-care, home cleaning and DIY: a consumer who is more informed, more demanding and increasingly focused on visible, measurable performance. In this context, Rh\u00fctten positions itself as a brand capable of turning industrial expertise into accessible, clear and result-oriented solutions, helping consumers make more conscious choices and supporting retail categories that combine clarity, specialization and performance.<\/p>\n","protected":false},"author":3,"featured_media":1164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rh\u00fctten at Bricoday 2026: a new brand experience to connect with the distribution sector. | Rhutten | Produzione chimica per il fai da te ed il professionale<\/title>\n<meta name=\"description\" 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