Numbers, people, and governance behind a commitment that turns every purchase into ocean protection.<\/p>\n\n\n\n
The starting point: a measurable commitment<\/strong><\/p>\n\n\n\n When we talk about sustainability, numbers and traceability matter to us.\u2028 Through the Plastic Mitigation campaign in partnership with Ogyre (Fishing for Litter), we commit to removing from the sea an amount of plastic equivalent to the plastic used to produce our flagship product, Fuliggi Stop. The idea is simple: every bottle becomes a gesture of care.<\/p>\n\n\n\n Not just a claim, but a clear and tangible commitment: for selected product lines, we remove from the sea an amount of plastic equal to the packaging of the product purchased. This is our way of turning chemistry into responsibility.<\/p>\n\n\n\n Why Ogyre.<\/strong>\u2028 How it really works.<\/strong> The human reasons (before the corporate ones).<\/strong> And the governance reasons.<\/strong> Numbers, people, and governance behind a commitment that transforms purchasing into ocean protection.<\/p>\n","protected":false},"author":1,"featured_media":711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\n
We were looking for a partner able to combine concrete action with transparency. With Ogyre, plastic is collected directly from the sea through the Fishing for Litter program, tracked, and fully reported. The results don\u2019t remain hidden in files: we share them openly with a Trustmark on the packaging and an Impact Tracker accessible to everyone.\u2028 It\u2019s a promise that can be seen and verified \u2014 even on the shelf.<\/p>\n\n\n\n
On the selected products you\u2019ll find the project logo and a QR code: by scanning it, you access a page where we track the kilograms removed, the sea operations, and the stories of the fishing communities involved. Within a year, our goal is to remove around 12 tons of plastic, a number that matters because it is tied to people, ports, and actual days at sea.<\/p>\n\n\n\n
The sea is work, food, travel, and memory. Placing fishermen and their communities at the center is not just \u201csocial impact\u201d: it means giving back value to those who live by the sea and protect it every day. That\u2019s why we share real faces, gestures, and conditions: because behind every kilogram removed there is a story that deserves to be heard.<\/p>\n\n\n\n
We have integrated Plastic Mitigation into our processes, not into the footnotes: annual targets, public traceability, coordination with marketing and sales, guidelines for claims, and internal checks to avoid shortcuts and greenwashing. It is part of our ESG journey, alongside quality, safety, and gender equality: this way, our commitment endures over time, even as campaigns change.<\/p>\n","protected":false},"excerpt":{"rendered":"