Digital that breathes

Corporate, DIY, Professional — Green Digital Action

The web pollutes too. That’s why we chose to design new websites with a lighter footprint: less CO₂, faster speed, universal access. The result: quicker pages, smoother navigation, and green engagement with users.

The regulatory context that matters

European Accessibility Act (EAA): effective June 28, 2025 → websites and digital services must comply with common EU accessibility standards.
Directive 2024/825 (Empowering Consumers): limits vague environmental claims and unverified labels → proof and transparency are required.

What we are implementing

Green Code & Performance: optimized page weight and assets (next-gen images, lazy-load, caching), Lighthouse target ≥ 90, reduced page load times; efficient hosting and CO₂/page-view monitoring with regular metrics.
Transparency by design: visible environmental metrics (e.g., “per-page footprint”), documented claims with links to methodologies. (In line with new anti-greenwashing rules.)
Native accessibility: WCAG 2.2 patterns (contrast ≥ 4.5:1, focus state, alt text, aria-labels, keyboard navigation), inclusive flows and forms in compliance with the EAA.
Digital Greeniumness®: our proprietary method to measure, reduce and offset the impact of Rhütten’s digital platforms.

For us, “Green Digital Action” means measuring each page’s footprint, continuously reducing it, and explaining it with transparency. At the same time, we make user journeys accessible to more people: clear text, correct contrasts, keyboard-friendly navigation, and alternative texts for images. Not because it’s trendy, but because it’s right — and because it works: smoother websites convert better and tire users less.