News
27 May 2026
The age of the prosumer: how Rhütten is leading the professional revolution in Auto-Care and DIY
The article explores the rise of the prosumer across auto-care, home cleaning and DIY: a consumer who is more informed, more demanding and increasingly focused on visible, measurable performance. In this context, Rhütten positions itself as a brand capable of turning industrial expertise into accessible, clear and result-oriented solutions, helping consumers make more conscious choices and supporting retail categories that combine clarity, specialization and performance.
28 April 2026
Retail assortment management: when the shelf becomes a strategic lever for category growth
An in-depth look at how retail assortment management, sell-in and sell-out strategies, and data-driven insights can improve category value and shelf performance.
1 April 2026
Transparency and Real Sustainability: How Rhütten Anticipates New European Anti-Greenwashing Regulations
Numbers, people, and governance behind a commitment that transforms purchasing into ocean protection.
27 March 2026
Environmental responsibility truly matters when it continues over time
Numbers, people, and governance behind a commitment that transforms purchasing into ocean protection.
26 March 2026
“Thinking ahead of others” is a choice of responsibility
Artificial Intelligence and Prompt Engineering
23 September 2025
From product to sea
Numbers, people, and governance behind a commitment that transforms purchasing into ocean protection.
