Rhütten at Bricoday 2026: a new brand experience to connect with the distribution sector.
On 23–24 September 2026, Rhütten will be exhibiting at Bricoday 2026, at Fiera Milano Rho – Hall 12, Stand F72-G71, where the company will meet buyers, retailers, specialised distributors and industry professionals.
An important event, but above all an opportunity to welcome the B2B community into a new brand experience.
In recent years, Rhütten has strengthened its growth journey by focusing not only on expanding its product range, but also on finding more effective ways to communicate it — using a language that is closer to real-life contexts, consumer needs and in-store dynamics.
Home, garden, DIY, automotive, motorcycle care and family passions thus become recognisable territories through which the value of Rhütten solutions can be explored: not simply product categories, but everyday worlds of use capable of creating a stronger connection between products, points of sale and end consumers.
An experience designed for the trade
Rhütten’s presence at Bricoday 2026 has a clear objective: to offer buyers and distribution professionals a space for meeting, discussion and shared perspectives.
At the trade fair, Rhütten will present a brand experience designed to bring its world to life in a more direct, engaging and tangible way. Without revealing too much in advance, the concept will invite visitors into a story that reflects the brand’s new communication journey: a more immediate way to understand its products, ranges, usage occasions and opportunities for the point of sale.
The trade fair therefore becomes much more than a showcase. It becomes a place for building relationships and taking a closer look at the evolution of a company that continues to invest in identity, service, communication and positioning.
From product to a value system
In the market for household chemicals, DIY, automotive and care products, competitiveness is no longer determined by the individual product alone.
What matters is the ability to build clear and easy-to-navigate assortments, to ensure consistency across product, packaging, communication and channel support, and to help consumers recognise the right solution at the very moment a need arises.
This is the direction in which Rhütten is continuing to strengthen its positioning: an increasingly recognisable brand, capable of communicating both with end consumers and with distribution professionals, using different tools while maintaining a shared vision.
Social media, the website, trade fairs, catalogues, corporate materials and product communication become integrated touchpoints within a single brand narrative. A narrative that does more than show what Rhütten does: it explains where, how and why its solutions become part of people’s everyday lives.
Casa Rhütten: a narrative framework for the point of sale
The new Casa Rhütten communication concept stems precisely from this vision.
The home is not simply a physical place. It is a system of needs, actions, spaces, habits and passions. It is where home care, DIY, the garden, the garage, cars and motorcycles become part of people’s everyday lives.
For the B2B market, this narrative approach has a specific purpose: to make the relationship between product categories and contexts of use clearer, helping the trade understand the Rhütten offering as a coherent system of solutions.
At Bricoday 2026, this language will take shape as a live experience. An invitation to step into the Rhütten world and discover a player that is becoming increasingly recognisable across the home, DIY and automotive markets.
Join us at Bricoday 2026
Bricoday 2026 will be an opportunity to experience the new Rhütten brand experience first-hand, meet the team and explore opportunities dedicated to the distribution market.
We do not want to reveal everything just yet.
We would rather welcome you in person, open the doors to our stand and share the next chapter of the Rhütten journey with you.
23–24 September 2026
Fiera Milano Rho
Hall 12, Stand F72-G71
Join us at Bricoday 2026 to experience the Rhütten world and explore new opportunities for collaboration together.
Strong. Authentic. Unique